Central Pattana Public Company Limited, the leading property developer in Thailand, is moving forward to build cities and develop the country. They are preparing to open Central Ayutthaya, a grand and premier mixed-use project valued at 6.2 billion baht, serving as a gateway to the northern and northeastern regions. This project brings the pride of 'Wonders of Ayutthaya' to the world stage, enhancing and completing the tourism experience in Ayutthaya, promoting SMEs and community products, stimulating economic growth, and establishing a central hub for the best economic and living area in Ayutthaya. This opening coincides with the 30th anniversary of Ayutthaya being designated a UNESCO World Heritage Site. The opening is scheduled for November 30, 2021, under the concept of 'Wonders of Ayutthaya (Capital of Wonders)', featuring stunning contemporary Thai Twist designs throughout the shopping center, with strict adherence to the 'Central Clean, Confident SAFE Plus+' measures.

Mr. Chanawat Uthavatanasukul, Deputy Managing Director of Business Development at Central Pattana, stated, "Central Pattana is pioneering and developing potential cities across the country with a focus on the communities we serve. Ayutthaya is a city with diverse strengths in tourism, industry, agriculture, and local wisdom. Establishing the Central Ayutthaya project as a Fully-Integrated Mixed-Use Development in a strategic economic zone will create a Big Impact, elevating Ayutthaya to the next level. We are committed to making Ayutthaya the Cultural Capital, a renowned tourist destination that both foreigners and Thai tourists will want to visit for longer stays and increased spending, which will reflect in the income distribution to various communities throughout the province. Our focus is on three key strategies:
1) Complete The Heritage City - Celebrating pride and enhancing the lifestyle of Ayutthaya residents.
2) Complete The Tourism Ecosystem - Preserving and enhancing the entire tourism system in Ayutthaya.
3) Complete Communities Co-Creation - Elevating tourism and community products, creating and distributing income."

Strategy 1: Complete The Heritage City - Celebrating pride and enhancing the lifestyle of Ayutthaya residents with a perfect mixed-use project on 47 rai of land, covering a total area of 68,000 square meters. This project draws on the city's potential using the Kyoto Model, highlighting the unique characteristics of a World Heritage city while integrating commercial spaces and lifestyle centers. It showcases contemporary Thai Twist architecture inspired by local identity to the world, shining a spotlight on Ayutthaya's tourism at a global level. We pay attention to every detail in design and construction, collaborating with both architects and local artisans to create Central Ayutthaya as a Masterpiece project targeting 85% local Ayutthaya residents and 15% tourists, both Thai and foreign. We aim to meet the Unmet Need of affluent young Ayutthaya residents with leading brands and Urban Vibes lifestyle and Experiential Retail that create experiences, making Central Ayutthaya a Cultural, Shopping, and Living Space."

The Central Ayutthaya project includes a 4-story shopping center with 400 stores, the ESCENT VILLE AYUTTHAYA condominium with 400 units adjacent to the shopping center, a 220-unit hotel catering to tourists and business travelers, a convention hall with a 2,000 square meter area accommodating over 2,000 people, and a Cultural Space featuring an Interactive Museum (set to open in Q4/2022).

Strategy 2: Complete The Tourism Ecosystem - Preserving and enhancing the entire tourism system in Ayutthaya. We envision that the opening of Central Ayutthaya will serve as a springboard to stimulate and revive tourism and the economy of the country starting from Q4/2021 and continuing into 2022, becoming a 'comprehensive starting point and destination for tourism.' This will enhance the Tourist's Journey lifestyle, allowing for both Day-to-Night experiences, promoting longer stays of 2 days and 1 night, with increased convenience through a Tourist Transportation Hub and Information Center, as well as making trips more enjoyable with authentic local experiences, which will stimulate tourist spending and distribute income to various tourism operators and communities."

Strategy 3: Complete Communities Co-Creation - Elevating tourism and community products, creating and distributing income. Our vision is to promote and elevate every community where our projects are located. For this project, we see the uniqueness and local wisdom in various aspects brought together in one place, acting as a Food & Craft Curator. Central Ayutthaya collaborates with community enterprises in Phra Nakhon Si Ayutthaya province to promote and increase sales channels at the 'Delicious and Good Products from Ayutthaya's 16 Districts' event and Tops Market, along with the Real Market Farmer's Market, a new community market model that has succeeded in Chiang Mai. Additionally, we are implementing the same model to create a Weekend Market for community products in an outdoor atmosphere, selling both agricultural products and quality crafts from Ayutthaya to stimulate the economy from the grassroots level. In supporting local tourism operators, we have partnered with Local Alike to design tourism routes that can attract visitors to various communities in Ayutthaya comprehensively, creating unique tourism experiences and generating positive energy for the community. Furthermore, we have plans to collaborate with the government to promote tourism routes and programs for local guides," Dr. Natthakitti stated.

Central Ayutthaya is the ultimate destination for tourism and lifestyle under the concept of 'Wonders of Ayutthaya' - Capital of Wonders, offering an experience of '9 Wonders' that encapsulates the essence of brilliance in one place, including:
1. Landmark Wonders of Ayutthaya - Beautiful photo spots throughout the shopping center in an integrated indoor & outdoor atmosphere with the Thai Twist concept, blending modernity with the charm of Ayutthaya, such as the Façade of the Twelve-angled Wood, Phra Nakhon Square, Lotus Square, Ploen Nakhon Indoor Market, floral sculptures, glowing Yisoon flower garden, and Co-Working Space with Benjarong patterns, among others.

2. Timeless Menu Wonders - Experience Authentic Twist with traditional Thai desserts from Krung Si, mixed in a modern style. Special during the center's opening, at the 'Taste of Ayutthaya' event, members of The 1 can enjoy a 50% discount on selected menu items when wearing traditional Thai attire, receiving a coupon via Line @CentralLife.

3. Exclusive Limited Brand Wonders - Featuring all the hottest items only at Central Ayutthaya, including 'Amazing Robinson Ayutthaya' on a 7,000 square meter space with over 300 leading brands and new products, PowerBuy as the hub for electrical appliances and modern digital lifestyles, Tops Market as the first and only in Ayutthaya with a variety of products from both local and international sources, go! WOW with over 14,000 household items starting at 5 baht, Supersports with top sports products, and B2S Think Space, the first in Ayutthaya, along with leading brands such as SF Cinema, Jetts Fitness open 24 hours a day.

4. Ayutthaya Festival Wonders - Enjoy Ayutthaya every day with festivals and events throughout the year, such as the Cotton Candy Festival and the River Prawn Festival.

5. Happiness Wonders - Enjoy all day with the morning market at Phra Nakhon Square and the evening market, extending the joy of visiting Ayutthaya day and night.

6. Wonders of Goodies from 16 Famous Districts - A collection of popular OTOP food and souvenirs that you must not miss from Ayutthaya.

7. Complete Trip Wonders - With convenient public transport hubs and Tourist Information centers that are comprehensive and accessible.

8. Family Happy Day Wonders - With spaces for happiness and numerous activities catering to everyone in the family, featuring playgrounds, leading fashion and beauty brands like UNIQLO, BEAUTRIUM, CC-OO, ADIDAS, SKECHERS, and famous restaurants and cafes such as BONCHON, LAEMCHAROEN SEAFOOD, COCO ICHIBANYA, YAYOI, FUJI RESTAURANT, WASHI, MK RESTAURANT, BAR-B-Q PLAZA, KOI THE, STARBUCKS, CAFE AMAZON, and AFTER YOU, along with comprehensive facilities and Tech Space.

9. World Heritage Wonders - Opening the door to Thai legends with the Ayutthaya Cultural Space, a center for studying Ayutthaya's history in the form of an Interactive Museum (set to open in Q4/2022).

 

The Central Ayutthaya shopping center will open on November 30, 2021, starting at 12:00 PM, featuring special highlights such as performances by guest star 'Bella Ranee' and a unique show combining traditional Thai drama with hip-hop by the million-baht drama star, Sornram Nampech, and CD Kanthir Pitithan. During the launch period only, enjoy the 'Wonders of Two Kingdoms Cuisine' featuring traditional Thai recipes from Thao Thong Ki B Ma and recipes from Her Royal Highness Princess Viman Thadee, from November 30 to December 6, 2021, along with chic lifestyle events like the Gift Market (November 30 to December 15, 2021), Ayutthaya Floral (December 7 to 15, 2021), Little Tree Market (November 30 to December 6, 2021), and Café & Garden Zone (throughout December 2021 to May 2022). Don't miss the year-end event celebrating with the 'Yisoon Flower Christmas Tree,' a flower with historical significance in Ayutthaya.

Shoppers should not miss out on daily shopping promotions, with a chance to win every day. Receive 1 entry to win a Toyota C-HR Hybrid Premium Safety valued at 1.139 million baht for every 1,000 baht spent, a free Central Ayutthaya Limited Edition thermal bag for every 5,000 baht spent, and a complimentary SF Movie ticket for every 500 baht spent. Additionally, customers wearing traditional Thai attire will receive a free movie ticket coupon for one seat when purchasing one. There are also many special privileges from participating credit cards and applications, such as receiving gifts or cashback of up to 19%, exclusively for The1 members from November 30, 2021, to January 16, 2022. Earn 1 point for every 25 baht spent and redeem 800 points for 100 baht or redeem discount coupons simply by exchanging points through The1 application and receive free The1 points when registering through the app for the first time.

ROBINSON AYUTTHAYA offers special discounts and great promotions. Exclusively for The1 members, receive discount coupons of up to 5,500 baht and a free Ayutthaya bag when spending 2,500 baht or more. Tops Market offers a free dishwashing product when spending 600 baht and a free fabric basket when spending 1,000 baht. B2S THINK SPACE gives a free B2S Shopping Bag with a summer design when spending 500 baht or more. PowerBuy has special promotions with 0% installment plans for 15 months, while go! WOW offers household items and daily necessities at amazing prices starting from just 5 baht. SUPERSPORTS has special promotions with discounts of up to 50% and a free FILA hat when spending 3,000 baht. Special discounts of an additional 12.5% for The1 members and other privileges from participating credit cards are available, with discounts of up to 18% exclusively for this event.